Digital marketing has proven to be essential for any business that wants to succeed. In recent years, this is the only marketing medium that brings solid results, and various apps help you through the process. The competition is fierce, and using the right digital marketing app can give you the boost needed to zoom past the competition and boost sales to get extra cash. Whether you’re taking your first steps in digital marketing or want to confirm the apps you’re using are up to date, check out these 12 apps.
Buffer – the Marketing App to Manage Social Media Accounts
You surely handle multiple social media profiles at once, and you need an app that helps you keep everything in check. Buffer has proven to be extremely useful to marketers that want to schedule posts and publish them automatically.
It can be used on Facebook, Instagram, Twitter, LinkedIn, and Pinterest through a user-friendly interface. There’s a dashboard from where you control everything, and it comes with numerous reports and measurements to assess your performance.
Optimize Landing Pages with Instapage
If you’re looking to optimize your website and focus on post-click landing pages, Instapage is the application to choose. This marketing app for Android incorporates no less than six products and tons of features to improve conversion rates. With Instapage, you will be able to create relevant landing pages for ads to promote your brand. It offers the ability to build mobile-responsive landing pages without having to get a developer for the same job.
Personalize landing pages for your target audience and track your performance through A/B testing, complete analytics, and comprehensive heatmaps. So, it’s much more than a marketing assistant app, and you should include it in your toolset right away.
When looking for a marketing app, business owners sometimes want to know if people are discussing their brand or associated topics. And you may think there’s no tool that can offer that. Well, you’d be wrong because Mention is the app that crawls millions of online sources and return the results related to your brand. Getting to know the conversation trends helps you improve your marketing strategy and use various channels at their full potential.
NordPass – Store and Generate Passwords Easily
As a marketeer, you probably need to remember lots of passwords for various social media accounts. NordPass takes that load off your shoulders by generating strong passwords and storing them for easy access to any social media. It is a very useful marketing app for small business.
This one comes from the app marketing basics, but we didn’t start with it for obvious reason. There’s no better tool to track your marketing results and tweak your efforts for maximum efficiency. Identify traffic sources, create marketing strategies, measure ROI and ROAS, and many more with Google Analytics.
The next online marketing business app on our list is Grammarly. Whether you’re using it for the website content or social media posts, Grammarly will ensure no typos or grammar mistakes find their way in your communication. It’s extremely versatile as you can use it when posting about the benefits of working out, and it will keep your content error-free.
Even though video content marketing is picking up momentum these days, it’s still vital to contain clear content that offers a good experience to visitors. Indeed, website surfers won’t read too much of the content posted on your website, but this doesn’t mean it shouldn’t be spot on.
If you’re looking for a marketing app for a small business that helps you schedule and send emails to your leads, Constant Contact might be the answer to all your questions. Not only will you be able to get in touch with customers, but you’ll have the freedom to segment leads as you wish, create email templates and optimize everything for mobile as well.
We continue our marketing app examples with Zendesk. No matter the industry, service, or product that you’re selling, customer support is vital. Zendesk offers you live-chat functionality over all platforms, and you can set up automation through bots. Furthermore, this customer support marketing app features Flow Builder, a function that allows you to build conversation flows to make the interaction a lot smoother.
If you want to take some load off your shoulders and are willing to give AI a shot, Marketo is the app to go for. It can be used to automate buyer experiences by tracking customer behavior and delivering the proper journey for specific projects. It goes without saying, it’s a lot more complicated than a marketing calendar app, so you’ll need some time to figure it out. However, once you start building customer journeys and test them, you’ll fall in love with this app.
Want to know how your website performs in terms of SEO? Yoast is the app marketing help you’re looking for. More precisely, it’s a WordPress plug-in that analyzes everything related to on-page SEO for your website. Find keywords, add internal links to boost SEO, check your readability, or make sure your tone of voice is on point with Yoast.
These days you can’t really talk about digital marketing without bringing up influencers. And out of all the marketing app ideas out there, it was obvious that someone would develop one to help you get in touch with influencers. It contains over 70 million online influencers and offers you the possibility to find the best one using detailed stats, demographics, and ranks.
Digital marketing is mostly a visual experience, so you need proper tools to create various elements for social media posts, emails, newsletters, and all other communication forms. Canva is a very popular tool that allows its users to create designs through a simple drag-and-drop process. It contains buttons, icons, shapes, fonts, and pretty much anything you will ever need to promote your business online.
Furthermore, it’s a great design solution for small businesses that can’t afford an in-house designer but still want to personalize their communications. The app offers custom prices so you can get the best value for your money.
If you were looking for an app marketing definition, we hate to let you down. This article is intended for digital marketers who want to improve their performance and have already taken this industry’s first steps. We focused on 12 apps that are useful to anyone involved in online marketing and tried to cover as many aspects as possible. From SEO to Social Media management, content creation, and influencer search, these apps give you the tools needed to register amazing results.
Of course, we agree that this list can grow way past the 12 examples included. So, we’re asking you to go to the comments section and tell us what other digital marketing apps are game-changers in your activity.
Jeremy Ambrose is a freelance writer with a degree in Marketing and focuses its attention on the e-commerce landscape. After trying to set up a personal blog and noticing the challenges that arise whenever you want to promote anything online, he decided to start writing about the process. So, he collaborates with online publications to make digital marketing more approachable whenever he’s not busy blogging.